From The Kang Dynasty to Doomsday
WHERE TO LOOK · Pre-production history — the retitle was announced alongside RDJ's casting at San Diego Comic-Con 2024
This film began life as Avengers: The Kang Dynasty, with Kang the Conqueror — seeded through Loki and Ant-Man and the Wasp: Quantumania — as the saga's big bad. After Marvel parted ways with Jonathan Majors in late 2023, the studio rebuilt its endgame: Robert Downey Jr. was announced as Victor von Doom, the film was retitled Avengers: Doomsday, and the Russo brothers returned to direct. Every marketing egg below flows from that pivot — the entire campaign is one long exercise in reintroducing the face of Iron Man as the face of Doom.







