A113 is hidden twice — and Brad Bird started the whole tradition
WHERE TO LOOK · Mirage's dialogue about the room number; later, the designation of Mr. Incredible's cell
The only Pixar film with no Pizza Planet truck — Brad Bird's explanation is four words long — and the one that hides A113 twice.
2004 · Film · 115 min · Brad Bird
The Incredibles (2004) hides 10 catalogued easter eggs and hidden details, 6 of them confirmed by official sources. Standouts include a113 is hidden twice — and brad bird started the whole tradition, a trailer used a real james bond theme because john barry turned the film down and two of disney's nine old men appear in the crowd, voiced by themselves. Every entry below includes where to look, a spotting difficulty, and sources.
The Incredibles is the Pixar film that breaks the studio's own rules, and it breaks them in the most-documented way possible: it is the only Pixar feature without the Pizza Planet truck. For twenty years that absence has been treated as a puzzle, a deliberate statement, a sign that Brad Bird was operating outside the house style. Bird has answered the question directly, and the answer is gloriously mundane — he was busy making the movie and forgot.
What the film does hide, it hides better than almost anything else in the catalogue. A113 appears twice, both times built into dialogue and set design rather than painted on a prop, and it carries extra weight here because Bird is the man who started the tradition in the first place — he put A113 on screen in Amazing Stories and The Brave Little Toaster back in 1987, years before Pixar made a feature.
Then there is the layer that is not a joke. Two elderly men in the crowd at the end are Frank Thomas and Ollie Johnston, two of Walt Disney's Nine Old Men, animated as caricatures and voiced by themselves; it was Frank Thomas's last appearance in an animated film. Edna Mode is the director. The end credits are a love letter to Saul Bass. And the score exists in the form it does because John Barry turned the job down. Here is what is buried in it, from the room numbers to the composer who said no.
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WHERE TO LOOK · Nowhere — that is the egg. Its absence is the only one of its kind in Pixar's filmography
The Pizza Planet truck from Toy Story has been smuggled into essentially every Pixar feature, and The Incredibles is the standing exception. Fans spent years theorising about why. Asked directly, Brad Bird gave the least mystical answer available: "I was busy making the movie. I didn't think about the Pizza Planet." The studio fixed it in the sequel — the truck is parked at the right of frame when Elastigirl and the Screenslaver crash out of a building in Incredibles 2, restyled to fit the mid-century look.
WHERE TO LOOK · In the crowd after the Parr family defeats the Omnidroid
As the Parrs finish off the Omnidroid, two elderly men in the crowd nod approvingly: "That's the way to do it. That's old school." — "No school like the old school." They are Frank Thomas and Ollie Johnston, two of Walt Disney's Nine Old Men, drawn as caricatures of themselves and speaking their own lines. Brad Bird had already caricatured the pair as train engineers in The Iron Giant. This was Frank Thomas's final appearance in an animated film.
WHERE TO LOOK · Every Edna Mode scene — the costume atelier sequences
The film's most quotable character is voiced by Brad Bird himself. He had written the part with Lily Tomlin in mind and pitched it to her; after hearing him perform the voice while explaining the idea, Tomlin declined and told him he was already doing it better than she would. Directors voicing bit parts is common. Directors voicing the scene-stealer of their own film, at the recommendation of the actor they wanted, is not.
WHERE TO LOOK · Not in the film — the promotional trailer, and the reason the score sounds the way it does
The mid-century spy sound of The Incredibles was meant to be the genuine article: John Barry, the composer of the classic Bond scores, was Pixar's first choice, and one trailer was cut to a re-recording of Barry's theme from On Her Majesty's Secret Service. Barry declined the film because he did not want to reproduce his own earlier work, and the job went to a then-little-known Michael Giacchino, whose score launched one of the biggest composing careers of the following two decades.
WHERE TO LOOK · Edna's design studio, during the 'No capes!' sequence
The most-quoted comic setpiece in the film is also its darkest piece of world-building. Edna's montage names Thunderhead, Stratogale, Meta Man, Dynaguy and Splashdown, each killed or trapped by their own cape — sucked into a turbine, caught in a lift, snagged on a missile fin. Five named superheroes die in about twenty seconds of comedy, which is how the film establishes that its universe has real casualties without ever staging a funeral.
WHERE TO LOOK · The 1950s prologue — the mime robbing the bank vault
Bomb Voyage, the French mime bank robber Mr. Incredible fights in the opening flashback, turns up three years later in Ratatouille — not as a criminal, but as an ordinary street mime performing in Paris. Both films are Brad Bird's, and moving a character between them without a word of acknowledgement is a director's private joke rather than a studio one. Fans have argued ever since about whether it is the same person retired, or simply the same face.
WHERE TO LOOK · The end credit sequence
'The Incredits' were designed by Teddy Newton in the flat, geometric, hard-edged idiom of Saul Bass, the designer behind the titles for Psycho, Vertigo and North by Northwest. Newton has cited seeing Psycho's titles as formative. What makes the sequence more than pastiche is that it keeps building the world after the story has stopped: silhouetted supers pose through the credit roll, several of whom never appear in the film itself.
WHERE TO LOOK · Inside Mr. Incredible's car, on the navigation display
The street layout on the display in Mr. Incredible's car is drawn from the real roads around Pixar Animation Studios in Emeryville, California — Park Avenue and its surroundings. Superhero cities are usually invented from scratch; putting the animators' own commute on the dashboard is the kind of detail that only exists to amuse the people who made it.
WHERE TO LOOK · The Omnidroid battles on Nomanisan Island, and the Operation Kronos databanks
The robots are numbered, and the numbers are the plot. Mr. Incredible destroys the Omnidroid v.8; Syndrome harvests the battle data to build the v.X9, which beats him; the data from that fight produces the v.10 that Syndrome intends to defeat in public. Every super lured to the island is a training run, and the version number on screen is the running score. Operation Kronos is legible from the model designations alone, before anyone explains it.
No — The Incredibles has no post-credit scene. The full answer — what plays, where it falls in the roll and what it sets up — has a page of its own.
Full post-credit breakdown →We have catalogued 10 documented easter eggs and hidden details in The Incredibles, including the two hidden A113s, the Frank Thomas and Ollie Johnston cameo, Brad Bird voicing Edna Mode, the Saul Bass-style end credits, the Bomb Voyage crossover into Ratatouille, and the famous absence of the Pizza Planet truck.
Because Brad Bird forgot. Asked about the only Pixar film missing the truck, Bird said he was busy making the movie and did not think about it. The studio corrected the omission in Incredibles 2, where the truck appears — restyled for the film's mid-century look — as Elastigirl and the Screenslaver fall out of a building.
Twice. Mirage refers to room A113 within Syndrome's operation, and Mr. Incredible is later imprisoned on Level A1, Cell Block 13. The number is the CalArts character animation classroom, and Brad Bird is credited with the first known screen uses of it, back in 1987.
Frank Thomas and Ollie Johnston, two of Walt Disney's Nine Old Men, caricatured and voiced by themselves. They deliver the 'that's old school' exchange in the crowd after the Omnidroid is defeated. It was Frank Thomas's last appearance in an animated film, and Brad Bird had previously caricatured the pair in The Iron Giant.
Director Brad Bird. He wrote the role hoping to cast Lily Tomlin, but when he performed the voice while pitching her the character, Tomlin declined and told him to play it himself.
Last updated 2026-08-19 · Spotted something we missed? Tell us.